Lost Market Share
Symptoms (What do you see...)
- Declining sales.
- Growing competition.
- Price pressure.
- Aging infrastructure.
Causes (What you’ve got...)
- Failure to make capital investments – technology and infrastructure.
- Bad marketing.
- Bad planning.
- Failure to understand customers.
- Failure to understand competitors or the marketplace.
Solutions (What might work...)
- Assess viability of market.
- Assess marketing and sales efforts.
- Identify core business strengths and unique characteristics; reposition.
- Reduce spending to maximize cash flow and put cash flow into new product services.
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